Hospital plans month long series of events; Involves businesses throughout city
White Plains, NY (October 1, 2012) – White Plains Hospital is setting a trend by Painting the Town Pink this October – Breast Cancer Awareness Month. The Hospital is leading businesses throughout White Plains in a month long awareness campaign by hosting a series of educational and advocacy events, fundraisers and exciting promotions, most of them in conjunction with other White Plains establishments.
Mayor Tom Roach and Hospital leaders will be joined by breast cancer specialists and survivors and more than 15 representatives from local business in the White Plains Business Improvement District (BID) to kick off the month on Tuesday, October 9th at 11 am with a press conference in front of the Dickstein Cancer Center on Longview Avenue in White Plains. In addition to reaffirming the importance of advocacy, prevention and early detection, highlights of the event include the unveiling of this year’s “Think Pink” t-shirt design contest winning entry, the annual reveal of a 22-foot high pink ribbon that is affixed to the Dickstein Cancer Center and a special “thank you” to the businesses who are participating in the Hospital’s effort to raise awareness by posting pink ribbon decals on their storefronts for the month of October.
The Hospital will also be hosting three Thursday evening happy hour fundraising events in White Plains: Thursday October 4th at The Porter House, Thursday, October 11 at The Melting Pot, and Thursday, October 25th at Restaurant 42 in The Ritz-Carlton, Westchester. A portion of the proceeds from each of these evenings will go to support the Hospital’s Dickstein Cancer Center and breast cancer education initiatives. Further information can be found at www.wphospital.org under the events section.
On Thursday, October 18, from 6-7 pm, author and television personality Dr. Erika Schwartz, will emcee a roundtable discussion at Bloomingdale’s featuring four White Plains Hospital physicians who are experts in breast cancer: breast surgeon Dr. Sunny Mitchell; radiation oncologist Dr. Randy Stevens; hematologist/oncologists Dr. Julie Monroe and Dr. Sara Sadan; and radiologist Dr. Caren Greenstein. Myths and facts about the latest in breast cancer will be discussed, followed by a Q&A with the audience. The cost for the event is $25, which attendees will get back in the form of a gift card to spend at the "beauty bar".
Also on Thursday, October 18th, WPH Clinical Navigator and Physician Assistant Danielle Gagner, R.P.A.-C, will present "Breast Cancer 101" and discuss the latest findings in breast cancer research and treatment efforts, free of charge, to members of the community. Gagner’s lecture will take place at the White Plains Recreation and parks Community Center on Mitchell Place at 6 pm.
Finally, the Hospital will co-host a breast cancer health expo and fashion show at the Westchester Mall on Saturday October 20th from 10am - 4 pm. Health education materials and mammogram screening appointments will be available for all attendees, and the “Walk of Hope” fashion show at 2 pm will feature breast cancer survivors.
Throughout the month, t-shirts featuring the aforementioned winning t-shirt design will be on sale in the Hospital’s gift shop and at The Westchester Mall. More information on these events can be found on the Hospital’s website or by calling the department of Community Relations at (914) 681-1192.
White Plains Hospital (WPH) is a 292-bed voluntary, not-for-profit health care organization with the primary mission of offering high quality, acute health care and preventive medical care to all people who live in, work in or visit Westchester County and its surrounding areas. Centers of Excellence include the Dickstein Cancer Center, The William & Sylvia Silberstein Neonatal & Maternity Center, The Ruth and Jerome A. Siegel Stroke Center and The Westchester Orthopedic Institute. The Hospital has the busiest Emergency Department in Westchester County, with more than 55,000 visits a year. White Plains Hospital is the only community hospital in Westchester County licensed to perform emergency & elective angioplasty. The Hospital is a nine-time winner of the Consumer Choice Award, an honor given to the nation’s top hospitals by the National Research Corporation, and received Magnet designation in 2012 from the American Nurses Credentialing Center. WPH is a member of the New York-Presbyterian Healthcare System and the Stellaris Health Network, Inc. For additional information, visit http://www.wphospital.org.