Hospital Plans Series of Activities to Draw Awareness to Disease During National Breast Cancer Awareness Month
White Plains, NY (October 2011) -The reveal of a 22-foot high ribbon is just one of the ways that White Plains Hospital will mark Breast Cancer Awareness Month. A series of events, contests, announcements and more will help draw attention to this disease and encourage women to get screened.
At a press conference at 11 a.m. on Monday, October 3, doctors, nurses, patients, Hospital and City of White Plains officials and guests will see for the first time the large pink ribbon that will be affixed to the Dickstein Cancer Treatment Center for the entire month. Mayor Thomas Roach will be among the guest speakers at the press conference and will announce the City’s commitment to breast cancer awareness with the painting of a pink line on the streets around the Hospital’s campus. Additional elements of the press conference include:
- Introduction of a new breast cancer navigation program at the Hospital, whose goal is to assist patients and their families during the phases of treatment.
- Reveal of the winning T-shirt design from the Hospital’s “Think Pink” T-shirt design contest. T-shirts will be sold in the Hospital’s gift shop, on its website and at The Westchester mall on Saturday, October 15, with all proceeds going to Dickstein Cancer Treatment Center. Additional designs from the contest will also be on display.
- Speeches by Hospital representatives, Cancer Center staff and more.
On Thursday, October 6, David Yurman, a jewelry boutique at The Westchester mall will hold a special shopping evening with a portion of proceeds going to Dickstein Cancer Treatment Center. Guests are invited to enjoy light canapés and drinks while getting a jump-start on holiday shopping. The event will be held from 6-8 pm on the ground floor of the mall.
The following Thursday, October 13, from 5-8 pm, Elements Food and Spirits, located at 161 Mamaroneck Avenue in White Plains, will be offering half-priced appetizers, $7 pink drink specials, raffles and more, with proceeds again benefitting the Hospital’s Cancer program. The same will be true at Bellota at 42 on Thursday, October 20 from 5-8pm, where special offerings will include $1 oysters, $7 pink drinks, happy hour specials and raffles.
On Saturday, October 15, (need time), representatives from White Plains Hospital will be on-hand at The Westchester mall’s “Paint the Mall Pink” health fair, of which the Hospital is a sponsor. In addition to information about breast cancer and giveaways, attendees will be able to set up mammography appointments and purchase the aforementioned T-shirt designed during the Hospital’s “Think Pink” contest.
Patients at the Hospital during October may see their world being a little pink-er, too. All nurses will be donning pink gloves throughout the entire month to raise awareness about breast cancer. Furthermore, Hospital employees will be able to purchase chances for a contest in which they will be asked to guess the number of pink and white M&M’s in a jar. Proceeds from sales will go directly to Dickstein Cancer Treatment Center.
“We are excited to Paint the Town Pink this October,” said Dawn W. French, Vice President, Marketing and Community Relations at White Plains Hospital. “Most of us know someone who has been affected by breast cancer, and by raising awareness and funds, we hope to help patients undergoing treatment at the Dickstein Cancer Treatment Center. We appreciate the great response we have received from community partners and look forward to a series of successful events.”
The Dickstein Cancer Treatment Center (DCTC) at White Plains Hospital is the only free-standing building in Westchester County devoted to cancer treatment. The Center houses the Lowenthal Infusion Therapy Center, the latest radiation therapy linear accelerator, which optimizes radiation treatment for patients and allows many of them to take advantage of one-stop treatment. Together with the Hospital’s Breast Imaging Center and its outstanding Pathology and Radiology Departments, the DCTC brings together the latest in screening, diagnosis and treatment, along with professionals of the highest caliber and leading-edge equipment, in a manner convenient and comfortable for all patients.
For more information about “Paint the Town Pink” please contact the marketing department at 914-681-1119.